Local SEO & On-page SEO

Search is mostly a matching problem. Someone types a phrase; Google decides which pages deserve an answer. Your job is to be a genuinely good answer for a specific phrase in a specific place, and to make that obvious in the code.

For a local business, that starts with your Google Business Profile — not your website. The profile powers the map results and the panel showing your hours, phone number, photos and reviews. A perfect website will not rescue a half-empty profile with the wrong category.

Then the website. We look at which pages already get impressions but few clicks, because those are the cheapest wins: the page is close, it is just described badly. Titles get rewritten around what people type. Headings get aligned with the question. Internal links get added so related pages support each other.

Technically, we make sure the basics are genuinely done: one clear heading per page, descriptive titles under sixty characters, meta descriptions that read like sentences rather than keyword lists, clean URLs, canonical tags, a sitemap, and JSON-LD that tells search engines your name, address, hours and services.

Then the parts nobody photographs for a portfolio: consistent name, address and phone across directories, a sensible category, service areas, real photos, and a review habit. These are boring and they are most of the result.

We will not promise a position. Anyone who does is guessing or lying. What you get instead is a baseline, a list of what changed, and a monthly check of impressions, clicks and the queries you appear for — so you can see whether it is working.